SMB Holiday Series : TikTok Academy

Learn how to plan your holiday strategy on TikTok — from choosing the right products and offers to creating content, working with creators and driving sales during peak shopping moments.

Explore sessions below

Why start now?

Holiday shoppers start discovering, comparing and considering products weeks before Black Friday and Cyber Monday. Start building your strategy early so you are ready when demand peaks.

STEP 1: Plan your holiday strategy

Lay the groundwork for a stronger holiday campaign before peak season begins.

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Outline

Why start now?

STEP 1: Plan your holiday strategy

Winning the Holiday shopper on TikTok

Getting started with creators

How to identify and scale your Holiday Hero Product

How to build Holiday bundles and promotions that convert

How to build a holiday creative strategy that drives sales

How to drive holiday sales with TikTok LIVE

How to measure the true impact of your TikTok campaigns

How to troubleshoot your TikTok Holiday campaign

How to Scale a Brand from Zero to Seven Figures a Month on TikTok Shop

How to Unlock TikTok as a Performance Channel Through Creative Strategy

How Waterboy Turned TikTok Into Their Launchpad

VEGAMOUR’s Breakthrough on TikTok Through Smarter Measurement

How ColourPop 3X'd Revenue with Strategic TikTok Shop Campaigns

How Knowt Used TikTok to Grow 519% in a Single Year

How Dorian Used TikTok to Fuel Growth for a New Kind of Gaming Platform

MaryRuth’s TikTok Shop Halo: Driving Cross-Channel Impact

How TickPick Turns Cultural Moments Into App Growth With TikTok

How Riboli Family Wines Used TikTok to Increase Purchase Intent by 100%

Link your TikTok Ads account